USDA estimates that 31% of the food supply is lost and uneaten

A new report from USDA's Economic Research Service finds:

In the United States, 31 percent—or 133 billion pounds—of the 430 billion pounds of the available food supply at the retail and consumer levels in 2010 went uneaten. The estimated value of this food loss was $161.6 billion using retail prices. For the first time, ERS estimated the calories associated with food loss: 141 trillion in 2010, or 1,249 calories per capita per day.

USDA Under Secretary Kevin Concannon speaks at the Friedman School

Kevin W. Concannon, USDA Under Secretary for Food, Nutrition, and Consumer Services spoke this month at the Friedman School's weekly Wednesday seminar.  He gave a broad overview of USDA's nutrition assistance programs and nutrition education initiatives.

Kevin W. Concannon has served as President Obama's and Secretary Vilsack's Under Secretary for FNS since July 2009.

He oversees the U.S. Food and Nutrition Service (FNS) which serves 1 in 4 Americans, and has lead responsibilities for promoting healthful diet through the Center for Nutrition Policy and Promotion.

Working in partnership with State and local organizations, FNS oversees the Supplemental Nutrition Assistance Program (SNAP), formerly known as the Food Stamp Program; child nutrition programs including National School Lunch, School Breakfast, and Summer Food Service Programs; The Child and Adult Care Food Program; the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC); the Commodity Supplemental Food Program; Food Distribution Program on Indian Reservations; The Emergency Food Assistance Program; and other nutrition programs.

A video of the presentation and discussion is available from iTunes.

USDA ERS releases "Charting the Essentials"

USDA's Economic Research Service this month published a delightful set of exhibits for food and agricultural statistics, titled "Charting the Essentials."

I especially like the maps.  For example, maps using the widely known definitions of "metro" and "non-metro" counties have the disadvantage of obscuring important rural areas within counties that are defined as "metropolitan."  As a remedy, the new ERS chart series provides this nice map of urban and rural areas, with much smaller resolution.

Similarly, it is interesting to see the contrast between the comparatively concentrated geographic location of crop production in the Midwest and California and animal agriculture production all over the country.  These maps use dot displays for the density of production value.

USDA's Know Your Farmer, Know Your Food Compass

USDA's Know Your Farmer, Know Your Food website consolidates information from a wide variety of less-well-known programs that support farmers' markets and other local food infrastructure, facilitate local meat and poultry, promote local food sales to institutions such as schools and hospitals, and more.

Rather than duplicate existing work with yet another layer of program authority, the website compiles information from a breadth of USDA agencies with their own separate budgets and chains of command.  This simple inexpensive effort makes a powerful impression, articulating a sense of shared purpose for what might otherwise seem like a scattershot collection of tiny stand-alone projects. For a Department that sometimes suffers from accusations of serving only large-scale industrial farmers, the Know Your Farmer program humanizes a large bureaucracy and generates an outsized improvement in public reputation.

For an alternative view, the coverage at Forbes seems to complain simultaneously that the Know Your Farmer program is underfunded and covers the same topics as existing programs.  With a churlish spin, Forbes shares the same facts I just described above.

Agriculture Secretary Vilsack and Deputy Secretary Merrigan this year launched the Know Your Farmer, Know Your Food Compass, with a link-heavy report and an interactive map, publicizing all sorts of local food activities supported by USDA.  Because U.S. agricultural politics are local politics, the simple act of collecting small program data points by geography has a big communication impact.

Know Your Farmer, Know Your Food

In a speech today on the UC Davis campus, Kathleen Merrigan gave a fascinating tour of USDA's bustling and diverse work on local food, healthy food, direct marketing, and rejuvenation of U.S. farming.  Some of this work is collected on the USDA website under the heading, Know Your Farmer, Know Your Food. 

Merrigan is the current Deputy Secretary of Agriculture and a former faculty colleague at the Friedman School of Nutrition Science and Policy at Tufts.

She has a true gift for talking about profound social and environmental principles in an accessible and persuasive way.  Although many farmers (and many agricultural economists) get nervous about overly fanatical locavorism, Merrigan is a sort of antidote for everything that divides us.  She makes a compellingly pro-farmer argument for local and sustainable food production.  At a time when many urbanites are suspicious of USDA, and sometimes even suspicious of the farming community, Merrigan makes both look good.  I hope farmers across the country get to hear her speak.

Merrigan's speech today was sponsored by the Agricultural Sustainability Institute at UC Davis.  She presented the first Eric Bradford and Charlie Rominger Agricultural Sustainability Leadership Award to a graduate student here.

Here are some links to things mentioned Merrigan's speech: 

• the National Restaurant Association's trends analysis, which focuses on local food,
• USDA's Food Desert Locator,
• USDA's Food Environment Atlas,
• the First Lady's Let's Move campaign.

Debating the raft of rural subsidies

It all started when Washington Post columnist Ezra Klein closed a column about the economics of cities with an offhand comment suggesting an end to the "raft of subsidies we devote to sustaining rural living."

This column led to a fascinating debate between Klein and Agriculture Secretary Tom Vilsack, who said he took Klein's column "as a slam on rural America."  In this debate, both participants made some rhetorical errors.  Vilsack focused too much on the moral superiority of rural Americans and probably should have engaged Klein's specific concerns about subsidies more frankly.  Klein conflated agricultural subsidies with broader rural subsidies, giving too little attention to the fact that most rural residents work in industries other than agriculture and get no benefit from agricultural subsidies.

Brian Depew of the Center for Rural Affairs, a non-profit farm advocacy organization based in eastern Nebraska, helps clear up the whole mess in a column at Civil Eats:

If by “rural subsidies” Klein means farm commodity subsidies, that should be isolated and taken head on. Klein is right to question and challenge the current structure of farm commodity subsidies. Current farm programs provide unlimited benefit to the largest farm operators.

It cannot be said, however, that these subsidies are devoted to sustaining rural life. In fact, the system is literally undermining the economic and social foundation of rural communities.

The subsidies accrue to only a small portion of the rural population. A 2007 report from the Center for Rural Affairs, Over Subsidizing and Under Investing, shows how badly skewed USDA investment is toward very large farm operators and away from investing in programs that build a future for all of rural America.

The report found that the USDA spent nearly twice as much to subsidize just the 20 largest farms in each of 13 leading farm states examined as it invested in rural-development programs to create economic opportunity for the three million people living in 1,400 towns in the 20 most-struggling rural counties in the same 13 states.

Current policy encourages big farms to get even bigger. Fewer farmers means fewer people in rural America. As farms consolidate, the population in the countryside declines. As the farm population declines, small towns also decline as less farmers need supplies and services. Rather than sustaining rural life, the current farm commodity system subsidies the decline of rural life.

All other USDA rural development programs combined (rural broadband, rural small business, value added market development, etc.) account for a mere a fraction of one percent of all USDA spending.

Eastern Nebraska, August 2010 (photo: Wilde)

Merrigan in the 2010 Time 100

From Time Magazine's brief on former Friedman School faculty member, and current Deputy Secretary of Agriculture, Kathleen Merrigan:

If you've ever wondered who in government shoulders the complexities of moving an agenda forward in a fractured time and pushes on without getting soaked, here is your answer.

Hispanic farmers seek class action status for discrimination suit

Although the U.S. Department of Agriculture has been compensating Black farmers who sued for past discrimination in USDA programs over many years, Hispanic farmers who allege similar discrimination have not been certified as a legal "class" that can jointly bring a lawsuit. The Hispanic farmers are still permitted to bring individual lawsuits alleging discrimination, but these are expensive and have little chance of success.

NPR's All Things Considered yesterday afternoon emphasized similarities between the two legal disputes, suggesting that the Hispanic farmers are being treated unfairly by comparison to Black farmers in similar circumstances.

Soon after President Reagan took office in the early 1980s, the USDA's civil rights division was quietly dismantled. Nevertheless, the agency continued to tell farmers that if they felt they weren't getting loans because of their color or gender, they should file a complaint.

But for the next 14 years, those complaints were put into an empty government office and never investigated. By the 1990s, black farmers filed a lawsuit — Pigford v. Glickman. Because the USDA failed to investigate years of discrimination complaints, U.S. District Judge Paul Friedman certified the black farmers' case as a class action. And with that ruling, rather than risk a trial, the federal government settled with 15,000 black farmers for $1 billion.

The next year, Hispanic farmers filed their lawsuit. And although their discrimination complaints had been thrown into the same empty USDA office, the judge in their case decided the Hispanic farmers would not be allowed to sue as a class.

I looked up the 2006 decision by the U.S. Court of Appeals, to see if the court mentioned any differences between the class-action petition of the Hispanic farmers and the earlier lawsuit by Black farmers. That appeals court decision centered on a debate about statistics. Because the USDA program rules on their face seemed to be non-discriminatory, the lawyers for the Hispanic farmers needed to show that there was systematic discrimination in practice.

First, an econometrician, Jerry Hausman, showed that Hispanic farmers seemed to get USDA program support at lower rates than non-Hispanic farmers. But, opposing attorneys and their experts pointed out that many of the Hispanic farmers may have never applied for support, in which case USDA could not be blamed if the farmers did not receive report. Second, the farmers presented another statistical analysis that appeared to show differences in USDA data for Hispanic and non-Hispanic loan applicants. But, opposing attorneys argued that some of the Hispanic applicants might not have been citizens, or they may have had deficient applications in other respects that were not "controlled" using regression analysis.

However, details such as citizenship information were not provided in the USDA data that were available for the second analysis. At one point, the author of this analysis, Karl Pavlovic, gave vent to his frustration (.pdf):

Dr. Freedman [the opposing expert] is simply using the myriad deficiencies in the databases produced by USDA to play a speculative game of 'gotcha' against the simple analyses that can be performed with the limited data produced. USDA produced some boards and a few nails. Dr. Freedman then criticizes my analyses for being a serviceable raft and not the Queen Mary.

As with many policy arguments, the question turns on where one places the burden of proof when absolutely clear answers cannot be found. The USDA and the court of appeals place the full burden on the plaintiffs to provide proofs that rule out alternative explanations for the disparate treatment of Hispanic farmers by USDA programs.

Because the chosen standard of proof is essentially impossible, this approach would mean that a farmer who faced real discrimination would not in fact be able to pursue a remedy through USDA or the courts.

USDA discussion live on Facebook

USDA Deputy Secretary of Agriculture, Kathleen Merrigan will hold a Live Facebook Chat about local food systems on Thursday, October 1 at 3:45 pm ET. Comments and questions can be submitted via the USDA Facebook page.

The discussion is a part of the "Know Your Farmer, Know Your Food" initiative launched in early September. According to the website:

USDA-wide effort to create new economic opportunities by better connecting consumers with local producers. It is also the start of a national conversation about the importance of understanding where your food comes from and how it gets to your plate. Today, there is too much distance between the average American and their farmer and we are marshalling resources from across USDA to help create the link between local production and local consumption.

As a former student of Kathleen, I am reminded of something she told us in her policy class: "think big!" She is dedicated to the "People's Department" being just that, and this is her way of including all in the conversation.

Merrigan memo on programs that support regional food systems

USDA Deputy Secretary of Agriculture Kathleen Merrigan sent out a memo to all of her staff as well as other interested parties regarding three rural development programs that she thinks can be better utilized in the development of local and regional food systems. She states that she would "like to play the role of match-maker during this Administration" by helping USDA program administrators better understand how programs can serve their efforts.

The memo focused on three particular programs, each beginning with an inspirational theme that encourages groups to "imagine" the possibilities:

Community Facilities Program (CF) - Imagine USDA funds being used to build a community kitchen, to build an open-sided structure for a farmers market, or to construct a cold storage facility to help schools retrofit the cafeteria to buy produce directly from farmers. CF supports the success of rural communities by providing loans and grants for the construction, acquisition, or renovation of community facilities or for the purchase of equipment for community projects.

Businesss and Industry (B&I) Guarentee Loan Program- Imagine USDA funds being used to aggregate local farm products to better serve institutions, to fund a mobile slaughterhouse to support local free-range poultry growers, or to help food processors add equipment and storage to handle organic certification. The B&I program helps new and existing businesses in rural areas to gain access to affordable capital with favorable interests rates and terms.

Value-Added Producer Grants (VAPG) - Imagine USDA funds being used to conduct a feasibility study of providing local food in schools, to help farmers with direct marketing of pasture-raised meat in restaurants, or to help farmers with marketing sustainably grown or raised food. The VAPG grants provide funding to agricultural producers who add value to their raw products through processing or marketing, thereby increasing farm income.

The memo runs through eligibility guidelines, grant amounts and terms, program priorities and information on how to apply, all which can be found on the USDA website.

A student's perspective on Merrigan

Contagious glee filled the classroom Wednesday morning as we eagerly awaited the arrival of our Agriculture, Science and Policy class lecturer. A Reuters UK story hit the internet earlier Monday night and immediately went viral among the food world. A jubilation of Facebook status changes, GChats, text messages, emails, blog posts and phone calls carried the evening into the night. While any of the Friedman School students at Tufts were astute enough to know that something was coming, we were certainly astonished when we saw “No. 2 USDA post.” The class broke into applause as Kathleen, as her students call her, sheepishly entered the room. “Okay, so I’ve been holding a secret,” she claimed.

I met Kathleen my first semester at Tufts through two courses that she was instructing, both in the arena of policy and agriculture. Her approaches to teaching policy involved a mix of structural theory, ambiguous creativity, and story telling. One of the underlying themes, which she proposed the first day, was to “think big.” No idea was too ridiculous. While there may be a science to policy making, there is also a human element that keeps it imaginative and inspired. One of my favorite “big ideas” from class was the idea to build grocery stores in the shape of the food pyramid.

Kathleen holds an extraordinary appreciation for democracy and the role of government holding servitude to the people. She made it a point to show our classes how transparent the government really is, and the opportunity (and duty) that each of us has to participate in the rules that govern our land. Following a comment from a student on how struck they were at the “opportunities that exist for any citizen to try to influence policy by adding their voice, if they were just aware that they are out there,” Kathleen walked into the seats, requested the student stand and wrapped her arms around her in gratitude.

Kathleen’s classes were spent looking at many problems with solution based approaches, all the while peering through a historical window. Her background in the organic and sustainable agriculture, pesticides, animal and plant health, marketing, conservation and business, is impressive, but more importantly is her understanding of the processes of government and how to get things done by bringing all interests to the table.

So what can we expect from Kathleen? I think it is advantageous to note her use of Deborah Stone's Policy Paradox: The Art of Political Decision Making text in class. From this we can see that Kathleen appreciates and utilizes the theories of government and policy that are flexible, yet strategic, that uphold equity and focus on real root problems when developing solutions.

Any special interest group that believes their and only their agenda is going to be served by this nomination is undermining the process that makes this country great. While this news is in fact the most exciting news for those citizens who know we are overdue for a revamp in the country’s food system, I would argue that the work has only just begun. While Kathleen will help implement Obama and Vilsack’s agenda, it remains our duty to be imaginative and vigilant in solving the problems facing our own communities.

On a personal note, Kathleen has had an esteemed influence on me. Some of that endearment probably comes from her time spent earning her Masters in my hometown of Austin, but moreover, she has always had an open door and honest and realistic perspective. She is pragmatic and powerful, yet modest and civilized. I am honored to have had the opportunity to learn from ‘the best.’ I know I speak on behalf of all of her students when I say how truly proud I am of her and how excited I am to be in this field during this time. It is a bitter sweet loss for the Tufts community, but I think our “policy window” is wide open.

Crossposted from Epicurean Ideal.

Kathleen Merrigan nominated to be Deputy Agriculture Secretary

Today, President Obama nominated Kathleen Merrigan, who was Administrator of the Agricultural Marketing Service in the Clinton Administration, as Deputy Secretary of Agriculture.

From the announcement:

Merrigan is an Assistant Professor and Director of the Agriculture, Food and Environment MS and PhD Program at the Friedman School of Nutrition Science and Policy at Tufts University, Boston MA. Prior to joining the Friedman School, Merrigan held a variety of policymaking jobs at the state, federal, and international level. From 1999 to 2001, she was Administrator of Agricultural Marketing Service of the U.S. Department of Agriculture. From 1994 to 1999, she worked at the Wallace Institute for Alternative Agriculture, and served as an expert consultant at the Food Agriculture Organization of the United Nations. From 1987 to 1992 she was a staff member on the U.S. Senate Committee on Agriculture, Nutrition and Forestry, working for Chairman Patrick Leahy. From 1986 to 1987, Merrigan worked in the regulatory division of the Texas Department of Agriculture and from 1982 to 1985, she worked for Congressman John Olver during his tenure in the Massachusetts State Senate. Merrigan holds a Ph.D. from the Massachusetts Institute of Technology in environmental planning and policy, a Master of Public Affairs from the Lyndon B. Johnson School of Public Affairs at the University of Texas, and a B.A. in Political Science and English from Williams College.

This is good news for nearly everybody in the country who cares about food policy, except me! Kathleen is one of my closest professional colleagues here, and she'll be irreplaceable.

Victory is ours?

I am a little in awe of the news coming out of Washington today. Vilsack is turning out to be a dream come true. I first read a few articles on Grist. One called Prepping the Soil by Tom Laskawy in which he says:

There was some curiosity as to what stance U.S. Department of Agriculture chief Tom Vilsack would take in his speech this week before the National Association of Wheat Growers. Surprisingly, he came as the bearer of bad tidings. According to this report:

Vilsack called on farmers to accept the political reality that U.S. farm program direct payments are under fire both at home and abroad and therefore farmers should develop other sources of income. In his remarks to the groups he said he intends to promote a far more diversified income base for the farm sector, saying that windmills and biofuels should definitely be part of the income mix and that organic agriculture will also play an increasing role.

Then, I read a couple other articles on Grist. One by Tom Philpot, called More to Vilsack than Meets the Eye and another by Tom Laskawy called Vilsack sets the table: It's official: Nutrition will play a big role in reform at the USDA. Both articles allude to the change in the air at USDA. Should I be rubbing my eyes? Apparently YES, because then I found this news release from USDA today:

WASHINGTON, Feb. 12, 2009 -- Agriculture Secretary Tom Vilsack today "broke pavement" on the inaugural USDA The People's Garden during a ceremony on the grounds of U.S. Department of Agriculture (USDA) commemorating the 200th birthday of Abraham Lincoln. The Secretary declared the stretch of pavement permanently closed and returned back to green, and encouraged other Administration officials and the general public to join in to protect the Chesapeake watershed.

"It is essential for the federal government to lead the way in enhancing and conserving our land and water resources," said Vilsack. "President Obama has expressed his commitment to responsible stewardship of our land, water and other natural resources, and one way of restoring the land to its natural condition is what we are doing here today - "breaking pavement" for The People's Garden."

The dedication comes on the 200th anniversary of the birth of the 16th President of the United States, Abraham Lincoln. Lincoln founded the Department of Agriculture in 1862 and referred to it as "The People's Department" in his last annual message to Congress.

The commemoration of the Abraham Lincoln Bicentennial is only the first step in the Department of Agriculture's celebration of President Lincoln's life. During today's ceremony, Secretary Vilsack announced the goal of creating a community garden at each USDA facility worldwide. The USDA community garden project will include a wide variety of garden activities including Embassy window boxes, tree planting, and field office plots. The gardens will be designed to promote "going green" concepts, including landscaping and building design to retain water and reduce runoff; roof gardens for energy efficiency; utilizing native plantings and using sound conservation practices.

The USDA People's Garden announced today will eliminate 1,250 square feet of unnecessary paved surface at the USDA headquarters and return the landscape to grass. The changes signal a removal of impervious surfaces and improvement in water management that is needed throughout the Chesapeake Bay Watershed.

The new garden will add 612 square feet of planted space to an existing garden traditionally planted with ornamentals. The garden will showcase conservation practices that all Americans can implement in their own backyards and green spaces. As a component of the garden, pollinator-friendly plantings will not only provide important habitat for bees and butterflies, but can serve as an educational opportunity to help people understand the vital role pollinators play in our food, forage and all agriculture. The garden plot is adjacent to the site of the USDA Farmer's Market.

About 100,000 streams and rivers thread through the Chesapeake's 64,000-square-mile watershed, which is home to almost 17 million people in Virginia, Maryland, Pennsylvania, West Virginia, Delaware, New York and the District of Columbia. The Chesapeake Bay is the largest estuary in North America, with a length of 200 miles and 11,684 miles of tidal shoreline, more than the entire U.S. West Coast. The Chesapeake Bay supports more than 3,600 species of plants, fish and animals.

USDA leads efforts on public and private lands to help reduce the impact of nutrient and sediment pollution on wildlife habitat, forest lands and water quality, as well as supporting community involvement in managing natural resources, urban green space and land stewardship. For more information about USDA, the People's Garden, the Chesapeake Bay Watershed and other conservation and agriculture related programs available in local communities, visit a USDA Service Center or go to the USDA Web page at www.usda.gov.

Further research on the USDA website revealed this picture of Vilsack "breaking ground" on the garden.
(USDA Photo 09di1236-028)

I would have to agree that this is ground breaking. Cheers to Vilsack for making a bold statement and taking a stand to the status quo.

Cross posted from http://epicureanideal.blogspot.com/

Vilsack names top advisors and 48 other appointments

The patiently awaited announcement from Agriculture Secretary Tom Vilsack has arrived as he releases his chief of staff, and deputy chief of staff as well as 48 other appointments filling key points at USDA.

Drum roll please!

Chief of Staff is John Norris. According to the press release:

John Norris has been chairman of the Iowa Utilities Board since 2005 and served as Governor Vilsack's first chief of staff in 1999. He served as Senator John Kerry's Iowa Caucus Campaign Manager and as National Field Director for the Kerry-Edwards Campaign. He was the Democratic nominee for Iowa's Third Congressional District in 2002. Norris is a graduate of Simpson College and the University of Iowa Law School. He also served as state director of the Iowa Farm Unity Coalition in the mid-1980's. He is married to Jackie Norris, who serves as Chief of Staff to First Lady Michelle Obama. They have three sons.

Deputy Chief of Staff is Carole Jett.

Carole Jett recently left federal service after 33 years to participate on the Obama Agriculture campaign team in Indiana and served as Co-Lead of the President's Transition Team USDA Agency Review Group. She served as Farm Bill Coordinator for USDA's Natural Resources Conservation Service (NRCS) prior to her retirement. Previously, she led the NRCS 2002 Farm Bill implementation effort and served on assignment with the U.S. House of Representatives Agriculture Committee.

Sarah Wyant at Agri-pulse has collected a list the 48 other appointees. As far as I can tell, I don't see any of the "sustainable dozen that Food Democracy Now has petitioned for in the last few months. As Jill Richardson points out on La Vida Locavore, many of the positions have "acting" in front of them, meaning they are doing the job until they are official appointed or replaced.

Vilsack's first line of business was repealing the proposed $3 million dollar cut to the Fruit and Vegetable Program, proposed by the previous administration. A nice 'good-bye gift,' I guess. He also has extended the comment period for 2008 Farm Bill Farm Program Payment Limitation and Payment Eligibility rulemaking process. Vilsack discussed his priorities in a teleconference call:

"Let's be clear - in no way is this move(extending the comment period) a signal that we will modify the rules for the 2009 crop year," Vilsack said. "Sign up has begun and it's important that clear and consistent rules remain in place so that producers can prepare for the crop year and manage their risk appropriately."

To date, USDA has only received seven comments on the payment limits rule and Vilsack says that by extending the comment period additional farmers and other interested parties will have the opportunity to comment.

"In keeping with President Obama's recent pledge to make government more transparent, inclusive, and collaborative, I would like to pursue an extended comment period so that more farmers and other individuals can participate in this rulemaking process," he said. "I'm particularly interested in suggestions that would help the Department target payments to farmers who really need them and ensure that payments are not being provided to ineligible parties for future crop years."

USDA releases 'naturally raised' marketing claim standard

The USDA Agriculture Marketing Services has issued a voluntary standard for 'naturally raised' livestock and meat marketing claims.

Naturally raised, often used as a marketing tool to attract consumers concerned about animal welfare, has up until now not had a official definition.

The new standard states that livestock used for the production of meat and meat products have:

1. been raised entirely without growth promotants, antibiotics (except for ionophores used as coccidiostats for parasite control)

2. have never been fed animal by-products

The voluntary standard will establish the minimum requirements for those producers who choose to operate a USDA-verified program involving a naturally raised claim. USDA analyzed over 44,000 comments from producers, processors, consumers, and other interested parties in the development of this standard.

Many are concerned that:

a) the standards aren't stringent enough on what it means to 'naturally raise' an animal. Under this ruling, animals raised in CAFO's (Confined Animal Feeding Operations) can still be tagged natural.

b) the new label will undercut the USDA Organic certification and/or farmers pushing to establish sustainable raised meat.

The Consumers Union and Food and Water Watch say the new standards sanction un-natural practices.

"This regulation will allow an animal that has come from a cloned or genetically engineered stock, was physically altered, raised in confinement without ever seeing the light of day or green of pasture, in poor hygiene conditions with a diet laced in pesticides to be labeled as ‘naturally raised.’ This falls significantly short of consumer expectations and only adds to the roster of misleading label claims approved by USDA for so-called natural meat," said Dr. Urvashi Rangan, Senior Scientist and Policy Analyst at Consumers Union.

"These last minute rules for the 'naturally-raised' label on meat practically invite agribusiness to greenwash their products and rip off consumers" stated Patty Lovera, assistant director for consumer group Food & Water Watch. "Until these standards are revised, consumers will have to navigate another set of misleading labels at the grocery store."

USDA said it received more that 44,000 comments about the rule, while Consumers Union and FWW generated more than 36,000 signatures stating that the USDA's proposed standards for "naturally raised" were flawed, would only confuse consumers and should be withdrawn.

A national telephone poll conducted by Consumer Reports’ National Research Center released in November 2008 showed American consumers want the “naturally raised” meat claim to mean more than USDA's proposed standard, including that it came from an animal that:

• Had a diet free of chemicals, drugs and animal byproducts (86%)

• Was raised in a natural environment (85%)

• Ate a natural diet (85%)

• Was not cloned or genetically engineered (78%)

• Had access to the outdoors (77%)

• Was treated humanely (76%)

• Was not confined (68%)

Vilsack to be appointed Agriculture Secretary

The New York Times online yesterday evening reported that former Iowa governor Tom Vilsack would be appointed Secretary of Agriculture. I read the news on the Ethicurean, which was disappointed ("AgSuck," said the headline). John Crabtree from the Center for Rural Affairs gave an earlier more favorable review of Vilsack on the Blog for Rural America.