Paying attention to the small stuff

A former student writes to ask if this seems like an odd product placement for Special K in the New York Times' feature about efforts to recover the belongings of the passengers on the US Airways plane that landed safely in the Hudson River:

And Mr. Wentzell lost a box of Special K cereal that he travels with, for a lower-cholesterol breakfast than hotels usually provide.

Like any student of nutrition science and policy, my correspondent knows that almost no cereal contains dietary cholesterol, which is found only in animal foods.

Ironically, the moral of the article is, essentially, "how can one worry about the small stuff in the midst of great and important events?"