Sunday, 6 September 2009

10 foods approved by the new Smart Choices program

This week the New York Times wrote an article criticizing the new industry sponsored Smart Choices program which aims to help "strapped for time" consumers make fast choices by way of a front-of-the-label logo. From the Smart Choices website:
The Smart Choices Program™ was created by a diverse group of scientists, nutritionists and food industry leaders, to harmonize existing front-of-pack nutrition labeling icons, symbols and systems. The intent is to provide a single, simple message for the consumer - regardless of which brands they buy or stores they shop in. Our vision is that the Smart Choices Program will be the most widely-used front-of-pack nutrition labeling program in the U.S. across retail channels and brands.

The Smart Choices Program provides a front-of-pack symbol and calorie indicator that helps consumers make smarter choices for products in 19 categories, including: cereals, meats, fruits, vegetables, dairy and snacks.
The categories also include: snack foods and sweets, desserts, water (plain and carbonated), and fats, oils and spreads.

Here are 10 foods approved by the labeling scheme:

10. Breyers Smooth & Dreamy Fat Free Ice Cream (Chocolate Fudge Brownie)- Unilever

9. Frosted Flakes Cereal (Original)- Kellogg

8. Cocoa Puffs Cereal- General Mills

7. Keebler Cookie Crunch (Original)- Kellogg

6. Country Crock (Churn Style)- Unilever

5. BAGEL-FULS Bagel with Cherry Filling & Cream Cheese (Cherry & Cream Cheese) -Kraft Foods

4. Healthy Choice French Bread Pizza (Simple Selections Pepperoni French Bread Pizza)- Conagra

3. Kid Cuisine- (All Star Chicken Nuggets, Campfire Hotdog, Carnival Corn Dog, Constructor Cheeseburger, Magical Cheese Stuffed Crust Cheese Pizza, BBQ Shake - Ups)- Conagra

2. Lunchables- Fun Pack (Chicken Dunks, Turkey and Cheddar Sub, Cheese Pizza)- Kraft

1. Betty Crocker Fruit Roll-Ups Crazy Pix (Cool Chix® Berry Wave)- General Mills

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